How to use (free) press to be seen, stand out, and recession-proof yourself!
Publicity: It can sound and feel elusive or like it’s for other people. Maybe you don’t even realize how close you actually are to harnessing press to and turning it into one of the most powerful tools used by your business or brand.
The good news? PR expert Sabina Hitchen will be joining us to discuss the exact process you need to leverage the press to change your business, and she has advice – from strategy to email templates- that will help you get there!
Fact: Members of the local and national news are constantly looking for new stories, ideas, and people to profile, why shouldn’t you be next?
Sabina will teach you why PR should be something on your to-do list as well as some strategies you can begin using the day you learn them.
In this training, Sabina will teach you how to:
- Use free publicity opportunities to supercharge your work dreams, ambitions and goals – from visibility to customer acquisition.
- Get your story and expert tips into the hands of local and national news within weeks by using one simple and straightforward PR strategy.
- Explain how you can use press to share your own “how and why” story behind your career – helping people choose and trust you compared to others.
- How to Keep it Simple: Advice to make free press a do-able part of your workflow and business growth
BONUS FOR SIGNING UP – Sabina will send you the actual email script you can use to share your tips or industry insight with the press – use this and you can pitch any idea to the local and national news.
Coined the ‘small business fairy godmother,’ Sabina Hitchen is an entrepreneur, speaker, and media contributor who has been dedicated to shining a spotlight on small business owners and entrepreneurs of all kinds for over 15 years . Her greatest professional accomplishment has been making publicity accessible to everyone via Press for Success™, which Entrepreneur Magazine called “the online school turning small business owners into PR pros.”
In her former professional life, Sabina was a high school teacher and designed education curriculum before moving to New York City and accidentally discovering her love of public relations through a serendipitous job placement. Within 18 months, she had her own agency in Manhattan, and the rest is history.
Sabina and her work have been seen in Good Morning America, NBC, ABC News, Entrepreneur, USA Today, Self Magazine, Women’s Health, Forbes, and more. Connect with Sabina on her website, LinkedIn, and Instagram.